Many of those new eyes will become new followers, and potentially supporters, for your organization. Takeovers will also increase your reach, as influencers will encourage their followers to go to your profile to see the takeover. It also improves the reputation of the influencer or expert when they are tied to a cause - nurturing this relationship can be valuable for campaigns or events down the line. When someone authoritative, like an influencer or expert, is in your corner, it shows new and existing followers that you are a leader in your cause space. Social media takeovers build brand credibility and awareness in one fell swoop. But first: Why you should try a social media takeover Looking to nurture influencer relationships, generate new content, and increase your reach? Check out our tips for how to grow your following with a social media takeover below. How long they post and what they post are up to you and the influencer. An easy and affordable version of the cameo is the social media takeover - when an influencer takes control of a social media account for a predetermined amount of time to post content. They’re used in films, commercials, music videos, and more frequently, in social media campaigns.

Cameos are exciting, surprising, and generate conversation.

Instagram takeover ideas